Is Custom Product Packaging Worth the Investment?

For businesses, product packaging isn’t just for holding your products in place—it’s also for making an impression on customers. But is custom product packaging worth the investment for your business? Let’s find out.

Make Wonderful First Impressions

When using custom product packaging, you want to leave a positive impression on first-time visitors or loyal customers. Your packaging is a customer’s first interaction with your business, so making every detail count is crucial. A fantastic first impression can lead to an increased likelihood of repeat purchases and higher product satisfaction.

Furthermore, the last thing customers want is for their products to arrive broken or damaged. So choosing fragile product packaging comes down to picking the right box, using the appropriate packaging type, and filling empty spaces and gaps.

Reduces Material Waste

Custom product packaging should consist of less waste, as it can lower your business’s impact on the environment, public reputation, and operating costs. When you reduce, products are less likely to become damaged during transit, which results in a lesser chance of ending up in a landfill.

Furthermore, packaging with recycled materials drives the focus toward sustainability and an increased chance of customer recycling. Recycling significantly reduces the amount of waste.

Creates Visual Distinction

Packaging can make or break a customer’s impression of your business and brand story, and using custom product packaging can create a visual distinction between your brand and the competition. Proper branding and packaging design can successfully hold the attention of a passerby and cause them to pass over other brands.

Instead of focusing on a unique logo, see other ways to convey your brand’s values and personality. It’s especially helpful for e-commerce businesses that want to reinforce their brand and create a visual identity. Observe other well-known brands and how they become recognizable to develop your brand story.

Focuses on Sustainability

One reason custom product packaging is worth the investment is its sustainability. Many brands have begun to push to reduce their carbon footprints and waste in their shipping packaging materials. Using custom product packaging can associate your brand with sustainability.

Customers have an increased desire to preserve the planet and practice green habits for a sustainable future, so purchasing from a sustainable brand can create a positive impression. For instance, 100 percent recycled paper mailers, shipping boxes, and water-based ink are a few examples of sustainable packaging.