Attending a trade show is one of the best ways to promote your brand. The people attending the show are likely looking for new businesses to partner with, and it can be a great opportunity to meet potential customers and clients or network with other businesses to create meaningful partnerships. However, trade shows can become loud and crowded, and considering the average person walks around for several hours, they’re going to take in a lot of external stimuli. Fortunately, knowing how to create an engaging trade show booth makes it far more likely that people will remember the brief time they spent at your company’s display, which can lead to future business.
Visual Appeal
Many people who set up at a trade show utilize a collapsible card table and a basic tablecloth they picked up at a party supply store. If you want people to remember the time they spend at your booth, you need to have a memorable visual style. One way to accomplish this is with a renovated shipping container. Event planning is easy with a shipping container booth since you can customize it with brighter colors and distinct visual components. Aside from a strong visible presence with a container booth, try implementing lights and possibly even music if the event allows it. These elements will help draw people in and make your display more memorable.
Friendly Staff
The people who operate your booth act as the faces of your company throughout the trade show. You need friendly, experienced workers who know how to smoothly converse with people, potentially more than one at a time. Your booth workers also need to know how to assist everyone who stops by your display so those individuals know that their attention is appreciated.
Dynamic Experience
One way to create an engaging trade show booth is to offer a hands-on activity or physical element as part of your booth. Instead of guests just stopping by to pick up some literature or hear a sales pitch, set up a game or activity that they can take part in. A simple example could be a raffle or prize wheel, or you could incorporate a fully interactive experience based on your company’s products or services. Get creative and try to make your booth as fun as it is informative.
Unique Merchandise
Never underestimate the power of free giveaways with your company logo on them. Instead of offering guests something as simple as a pen or a coaster, try making some engaging custom merchandise that captures the appeal of your brand. Providing visitors with something more useful, like a tote bag or t-shirt, can go a long way toward making a positive, lasting impression of your business.
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