The Types of People Most Likely To Use Self-Storage Units

Is it Mrs. Jones who wants to declutter her home? Or maybe it's Mr. Smith who needs a secure space for his business inventory?

Like any business owner, the self-storage facility owner wants to know who their target customers are. When they know who their potential customers are, they can market their facility effectively and attract more business. So, who are the types of people most likely to use self-storage units? Let's find out.

The Young Professional

They're fresh out of college and just landed their first job. They're excited about starting their new chapter in life, but they're also faced with the challenge of finding affordable housing.

As rent prices continue to rise, young professionals are turning to smaller apartments or shared living spaces, and this means limited storage space for their belongings. Self-storage units provide a convenient and budget-friendly option for these individuals to store their excess belongings without having to sacrifice on living space.

The Home Seller

Selling a home can be a stressful process, especially when trying to declutter and showcase a clean and organized space. The last thing sellers want is potential buyers walking into a cluttered home filled with boxes and furniture that make it difficult for them to envision themselves living there.

Fortunately, self-storage units offer a solution to this problem. Home sellers can store their belongings in a nearby storage facility while keeping their home clutter-free for potential buyers.

The Business Owner

Running a business often means dealing with inventory, equipment, and paperwork that can quickly take up valuable space in an office or storefront. For small business owners who are just starting out or have limited space, self-storage units provide much-needed extra space to store their goods and keep them secure. It also allows them to avoid the high costs of renting a larger commercial space solely for storage purposes.

The Seasonal Traveler

With the rise of remote work and digital nomadism, more people are choosing to spend part of the year in different locations. For these individuals, self-storage units offer a convenient and secure option to store their belongings while they're away.

This eliminates the hassle of constantly packing and unpacking their belongings and worrying about their safety while they're gone. Self-storage units also provide a cost-effective solution compared to renting an apartment or house solely for storage purposes.

The College Student

Moving in and out of dorms or apartments every year can be a hassle for college students. Add in limited storage space and it's no surprise that many turn to self-storage units during their academic years. It allows them to keep their belongings safe and easily accessible without having to lug everything back home during breaks.

If you want to attract customers to your self-storage facility, you need to know who to target. While this list doesn't cover every type of person who might use self-storage units, it gives a good overview of the most common customer demographics. By focusing your marketing efforts on these groups, you can increase your chances of attracting more business to your self-storage facility.