How Product Label Information Can Influence Buyers

Once your product is on the shelf, the greatest tool you have to sell it to the consumer is the product label. The label gives you the opportunity to convey many details about your product and brand that the consumer needs to know in order to be sold on your product. Learn how product label information can influence buyers by reading below.

They Pique the Consumer’s Visual Interest

One of the first ways to influence the consumer to buy your product is to design a quality label. The best product label will have visual appeal. This is why it’s important to know how to use color in your product labels. Color can evoke specific moods, so consider the colors you can use. Think of which ones will best suit the product you’re selling and the target audience. This also goes for the logo design you choose for your label. Your product name and logo design need to appear attractive to your target consumer. You can use other graphics and images to further entice consumers. One more detail that’s worth considering is the label texture. Something that’s pleasing to a person’s sense of touch can make them all the more inclined to buy your product.

They Make Your Product’s Benefits Clear

To get anyone to purchase your product, you need to make clear why they need it in the first place. Listing out the benefits of your product is important because consumers are always looking to make a personal connection with a product they’re going to purchase. Create a benefits statement to immediately convey what your product can offer them. It’s wise to make sure you can back up your claims and to use only a few well-chosen words to make your statement short and to the point. You can also tell your brand’s story to further connect with the consumer. Make the unique story of your product and brand’s creation clear and filled with your core values. Giving your product heart can evoke the right emotions from the consumer.

They Include Valuable Information

This is one of the key parts of how product label information can influence buyers. By looking at why the consumer needs your product, you can pick out valuable information to further inform them about your product. You don’t want to cram too much information on the label, but you also don’t want too little. It should be just enough to get your point across and inform the consumer of what they need to know about the product and its use. Make sure that you present the information in quality, clear text and that anything required by the FDA is present.