A Guide To Choosing Colors for Your Packaging

Some colors have intuitive interpretations, like how red represents passion. But did you know that orange is a great way to imply friendliness?

Shea Rumoro
03/15/2022 11:26 AM (update 08/09/2023 06:47 PM)

A Guide To Choosing Colors for Your Packaging

Packaging can have a major impact on the psychology of your customers—choosing red packaging over green could be the difference between selling tens of thousands of units and filing for bankruptcy. If that sounds a little hard to believe, read on to learn from our guide to choosing colors for your packaging.

Red

While shade matters for every color, it may matter the most for red. If you want your product to seem lively and energetic, a lighter shade will work wonders. However, if your product is for a professional market, you should go with a darker shade.

Orange

Orange is a difficult color to work with. If you get too close to traffic-cone orange, customers may have a subconscious desire to stay away! However, if you can find the right hue, an orange package can convey friendliness and a sense of adventure—you’ll want to work with a professional packaging company to make sure you get this color right.

Yellow

Yellow is most closely associated with the sun, so yellow products often give off an optimistic, energetic vibe. Since the sun is such a prevalent motif in children’s books, many products marketed for kids use yellow in their packaging.

Green

You probably know the connotations of the color green already—this color represents natural, healthy, eco-friendly products. When paired with sustainable packaging, green products are a great way to appeal to environmentally focused people.

Blue

Blue is the color of dependability and honesty. It’s a safe go-to color, and tons of companies have made millions with a blue product scheme. The tricky thing with the color blue is standing out—since it’s so widely used, it takes a special design to make your blue product stand out in a sea of other blue hues.

Purple

Purple is the best color if you want to tell your customers that your product is a luxury rather than a necessity. A lighter purple is also a great hue if you want to let people know that your product is spiritual since purple is seen as an imaginative, individualistic color.

Now that you know this guide to choosing colors for your packaging, create some mood boards and workshop different packaging—what color best exemplifies what your product represents?